Web3 Could Change the Business Model of Creative Work

The invention and innovation of the internet has provided unique platforms for creatives in a variety of fields. The path to careers in music, art, entertainment, and similar domains is no longer uniform. Previously, the growth from Web1, the “read web”, to Web2, the “read-write web”, has already massively improved the ability for all users to share their creations. However, the current structure does not fairly compensate all artists for their work. With the growth of generative AI, this becomes an even more pressing issue, especially when artists’ work is used to teach large language models without any consideration of the human artists. Fortunately, Web3, the “read-write-own web”, would work to eliminate these disparities and allow artists to be compensated every time their work is consumed, including in the creation of large language models. This can be understood as adding an “economic layer” and a “rights layer” to the Internet’s structure, factors that have previously not been considered. Today, the creative market continues to grow, and Web3 becomes continually more useful.