Ransomware is a cybercrime where your data is hacked and held for “ransom” until the hacker is paid the requested ransom. However, these attacks have significantly evolved, where now instead of just holding the data ransom by encrypting it, the data is is now being stolen and and the hackers are threatening to release the sensitive data instead of just encrypting it. This way, even if the victims of these attacks have their data backed up, the hackers still have leverage. This article discusses how this upward trend in data extortion bodes for business, the cybersecurity industry, and what some strategies rae for mitigating these threats.