This article highlights a new study by Hoxhunt revealing that AI-generated spear phishing emails have surpassed human-crafted ones in success rate. The research found AI phishing tactics are now 24% more effective than those designed by people. This shift is attributed to improvements in large language models and the rise of “agentic AI,” which enables phishing at scale and with emotional nuance. As attackers harness AI to personalize and optimize campaigns, the threat landscape is evolving quickly—and organizations must adapt accordingly.
