Increasingly, websites use advanced tracking and digital fingerprinting to gather data about their users in order to present them with the advertisements best suited to their interests. While some web browsers provide default options to eliminate some of the most basic tracking. However, the Chrome browser, as a subsidiary of the massive advertising company Google, has no incentive to provide its users such privacy options. Because of this, it falls to the user to find suitable options that protect their privacy. This piece analyzes the existing options and their efficacy for different devices and browsers. Through this analysis, it provides recommendations for users who wish to further their own privacy when surfing the web.
